Why we exist

Built for the space between one hire and an agency.

personality hire was founded in response to a changing landscape, one where scrappy small businesses, nonprofits, authors and arts organizations lacked the resources to hire one employee at a competitive wage, or an agency.

We bridge that gap by bringing our big personalities in-house: a full creative team that works like part of your staff and gets as excited about your story, and what you have to say (or sell), as you are.

Shows up like staffThinks like an agencyPriced for scrappy

What we're great at

Mostly content + PR, plus the systems behind it
Content + PR
Social + paid social

Ad-first strategy: we set boost budgets up front, within yours, and report on what they earn.

PR + media relations

Pitching, press lists, podcast appearances, speaking bookings, broadcast spots, event coverage and influencer collabs of all kinds.

Copy + long-form

Bios, web copy, newsletters, Substack, scripts and thought leadership in your voice.

Brand + graphic design

Logos, brand guides, print collateral, trade-show materials and social templates.

Video production + editing

Reels, cutdowns, explainers and webinar edits from an award-winning director.

Web, SEO + photography

Squarespace builds, service pages, search basics and the photos that make them sing.

Launches + events

Book launches, festivals and tours, ribbon cuttings, seminars and breakfasts people actually show up to.

Operations + systems
Systems + custom workflows

Workflows, automations and SOPs built around how you actually work, from project boards to lead alerts that flag new inquiries.

Small business optimization

A clear-eyed look at your tools, processes and busywork, and a practical plan to give you back your time.

Operations support

Calendars, approvals, reporting, booking and CRM setup, and the behind-the-scenes admin that keeps it all running.

Fluent in whatever you've got going on
CanvaAdobeFigmaSquarespaceWixMetaInstagramLinkedInThreadsYouTubeSubstackMailchimpHoneyBookAsanaSlackGoogle WorkspaceZoom

The kids who were a pleasure to have in class grew up and started an agency.

personality hire Agency: Women and neurodivergent-led since 2018.
Sara Boland
Sara Boland
Founder + Director of Accounts
Salem, MA

OG homeschooled kid who's been sending press releases since the 4th grade. Formerly of the MIT News Office and a multi-agency senior account exec, now our resident health policy expert.

Dani Hanks
Dani Hanks
Production Manager, Digital Content
New York, NY

Writer, director and producer with 10+ years across film, TV, commercials and social. Their comedy pilot won Austin Film Festival 2024 and played SXSW 2026; Webby winner, NYU Tisch BFA and 2026 HRTS Fellow.

Chris Varbanovski
Chris Varbanovski
Account Lead + Agency Coordinator
New York, NY

NYU Tisch-trained filmmaker and voice actor who keeps our accounts, timelines and deliverables moving, and jumps in as a creative strategist and content creator whenever a project needs it.

Felicity Otterbein
Felicity Otterbein
Director of Content, Authors + New Releases
Beverly, MA / London

Emmy-nominated producer with 8+ years in TV news, most recently at CBS News Boston, where she helped launch its daily livestream. Now earning an LLM at King's College London.

Riley Rourke
Riley Rourke
Content Strategist, Authors + New Releases
Portland, ME / London

Journalist covering books and authors for ELLE and CBS News, most recently interviewing NYT bestseller Victoria Aveyard. A founding voice of BookTok, now at King's College London.

Jackson Smith
Jackson Smith
Graphic Designer
Lexington, MA

Endicott College BFA in Graphic Design who builds logos, brand guidelines and scroll-stopping social content in Canva, Adobe Creative Suite and Figma.

Amelia Martin
Amelia Martin
ph*a Brand Manager
Brunswick, ME

Endicott College graphic design student and former Maine Home+Design intern, where her photography and writing were published. She runs ph*a's own brand and social.

PR · Social · Content · Design · Video · Web  ·  Beverly, MA

6x the talent for less than one entry-level employee.

The math

One entry-level hire, or a team
of specialists?

1 full-time entry-level marketing coordinator, Boston$74.6K/yr
The whole personality hire team$12K*–$72K/yr
Our range of annual client investment. No minimums, no scope too small.
Even our biggest engagements come in $11K+ under a single junior hire,
and you get specialists, not one overstretched generalist.
*The lower end is most often hyper-narrow scopes or project-based work.
Salary: Built In, Boston marketing coordinator, under 2 yrs experience (2026). Benefits and employer taxes average 30% of employer compensation costs (U.S. BLS, Employer Costs for Employee Compensation, June 2026).
We tend to stick around
8 years
in the "little bit of everything" biz, since 2018.
Clients stay, too
75%
of our 2021 clients are still with us in 2026.
Small budgets welcome
4 SMBs
scaled from day and dollar zero to thriving brands.
One invoice, one team
7 pros
PR, content, design, video, web and account care.
Where we thrive

Clients trust us with everything.

Including the complicated, the sensitive and the hard-to-explain. PR and media, content and social, websites and activations, plus the behind-the-scenes systems that keep it all running, for the people and organizations below.

Main Street
Brick-and-mortar + general contractors
Shops, studios, builders and remodelers who are great at what they do and too busy doing it to market it. Reels, boosted ads, SEO, ribbon cuttings and lead alerts that help turn local buzz into booked jobs.
Builders + remodelers · aging-in-place pros · boutique retail
The tough stuff
Behavioral health, grief + social work
Eating disorders, grief and loss, social work and behavioral health, where one wrong word can hurt someone. We write with care, keep content safe for people in recovery and know when a post shouldn't go out.
Eating disorder orgs · grief + caregiving · day programs
Big ideas
Authors, thought leaders + the in-betweeners
NYT bestsellers, debut novelists, coaches, speakers and the multi-hyphenates who don't fit one box. Launches, festivals and tours, podcast and media bookings, BookTok-savvy content and Substacks with a point of view.
Fiction + memoir · coaching · big-five + indie publishers
Healthcare
Healthcare + health policy
Reimbursement models, CMS updates, clinical outcomes and the economics that shape who gets care. Our founder came up in biotech regulatory consulting and healthcare PR, so we translate the wonky stuff without dumbing it down.
Pharmacy + PBMs · senior care + aging · IDD services
Nuance required
Equity, identity + systems change
Systems of oppression, LGBTQ+ organizations and issues, and the economic forces behind them. Complicated, nuanced subjects deserve communicators who do the reading, use the right language and still make it land.
LGBTQ+ orgs + issues · women's health · health equity
Community
Nonprofits, schools + the arts
Mission-driven teams with big hearts and right-sized budgets: spotlight series, fundraising breakfasts and events, enrollment campaigns and arts programming people actually show up for.
Community nonprofits · early + higher ed · arts orgs
Our promise

You'll have a great time working with us, too.

We get excited.Your launch, your gala, your new service line: we celebrate your wins like they're ours. (They kind of are.)
We tell you the truth.If something isn't working, you'll hear it from us first, along with what we're doing about it.
Your budget sets the pace.No minimums, no scope too small. Retainer or project, and switch whenever it helps you.

Year-end promo  •  Retainer or project based clients: buy a block of time for project-based work and save 25%.

Let's meet

Book a no-stress 20-min intro chat.

Pick a time that works for you. Bring your questions, your launch, or your messiest to-do list.

Prefer a new tab? Open the booking page.