Client Highlight: Susan Merry of Inner Joy Activewear

Susan Merry showcasing her collection at the Charles River Speedway on July 31st.

Inner Joy Activewear: Empowerment Through Fashion

Inner Joy Activewear, a vibrant and innovative company, is dedicated to empowering women over 60 through stylish, comfortable, and functional activewear. Founded by Susan Merry, the brand has quickly become a beacon of confidence and vitality for women who embrace aging with grace and energy. With a deep understanding of the unique needs of older women, Inner Joy Activewear offers a range of products that not only support physical activity but also enhance the overall sense of well-being.

Susan Merry: A Visionary for Empowered Aging

Susan Merry, the dynamic founder of Inner Joy Activewear, embodies the spirit of her brand. With an entrepreneurial drive and a passion for uplifting women, Susan has crafted a company that challenges stereotypes and redefines what it means to age. Her mission is clear: to make women feel good about themselves at any age through clothing that combines style and comfort. Susan’s journey from conceptualizing the brand to bringing it to life is a testament to her dedication and vision.

Personality Hire: Partnering for Success

At Personality Hire, we are proud to partner with Inner Joy Activewear to amplify their mission and reach. Our agency handles digital mail campaigns, the design and copywriting of her Facebook and Instagram content, as well as IJ’s media relations, ensuring that Susan's empowering message resonates with a wide audience. We love the fact that Susan is bringing “start-up” energy to the senior lifestyle arena.

Through targeted social media campaigns and engaging content, we highlight the stories of women who have found their confidence and joy through Inner Joy Activewear. Our collaborative approach with Susan and her team ensures that every campaign reflects the brand's core values and mission.

We hope you’ll follow her on Facebook, Instagram, and Pinterest!

To learn even more about Susan, check out her feature in the Belmont Voice earlier this year.

Inner Joy Activewear and Susan Merry are not just clients; they are partners in a shared vision of empowered aging. Together, we strive to make a positive impact, one piece of activewear at a time. For more information, visit www.innerjoyactivewear.com.

SARA BETH BOLAND

The personality hire herself, in the digital flesh. Here to overshare. Want to contribute to this blog? Email me your bright ideas using sara@personality-hire.com.

Next
Next

“Hustle Hard, Retire Never: My Grandparents Bought Their House With A Grape and I Can’t Even Afford Avocado Toast”